The following lecture has been devised by Dr. Atish Parashar, who is working on a book titled, "Event Management: Methods and Principles" (PBS Publishers, Daryaganj)
Dr. Atish Parashar, the purveyor of SPANDAN at VIPS
Events are those phenomenon arising from non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people. Though the size and type of events may differ invariably, the elements remain the same. Any event whether a wedding, game, function, concert etc. will always have the following three elements-
1. Organizer
2. Venue
3. Target Audience
Each of them have a pivotal role behind any event's success. Firstly, the organizer is the main creator, who undertakes the risky thankless job of managing the whole event for the whole duration, even before and after the guests arrive. A minor mistake can hold aspersions on his rigorous hard-work and effort. Secondly, the selection of venue is of great importance, as it will contribute to the head-count for the event. If the venue is suitable for the target audience to commute to, then the event is on the right track! And finally the target audience is the one for whom we plan an event and try to fulfill our objective through them.
Apart from this one should also keep in mind the 5 C's of managing an event(it's not exhaustive but inclusive of major aspects)-
1. Concept(in its initial form)- Will Smith once said, "There is no need of plan B, as it would distract you from plan A." If the original concept and idea is excruciatingly correct, then the favorable outcome is almost certain. Putting things on paper and drafting and polishing the concept at the initial stage will reap fruits at a later stage.
2. Costing- This is the stage, where the target audience will be kept in mind and the invitees will be chosen. The rough estimate of all the expenditures will be explored. Cost-cutting may pose problems in times of unforeseen circumstances, but losing on the quality would be like worsening the matters.
3. Canvassing- The concept is in place, the costing has been done, but the message (event) is to be brought closer to the target audience. They need to be made aware of the message and therefore, the canvassing for the event takes place.
4. Conceptualization- Now the need is to interpret in a conceptualized manner. The concept is further elaborated and the whole program is re-polished for alleviation of loop-holes.
5. Customization- Everything is customized to suit the target audience and disseminate the message effectively.
So, this was a step towards learning about event management. The annual fest of Vivekananda Institute of Professional Studies, 'SPANDAN' is coming..and this was a peek-a-boo of the making of the mega-event of 2013!
Events are those phenomenon arising from non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people. Though the size and type of events may differ invariably, the elements remain the same. Any event whether a wedding, game, function, concert etc. will always have the following three elements-
1. Organizer
2. Venue
3. Target Audience
Each of them have a pivotal role behind any event's success. Firstly, the organizer is the main creator, who undertakes the risky thankless job of managing the whole event for the whole duration, even before and after the guests arrive. A minor mistake can hold aspersions on his rigorous hard-work and effort. Secondly, the selection of venue is of great importance, as it will contribute to the head-count for the event. If the venue is suitable for the target audience to commute to, then the event is on the right track! And finally the target audience is the one for whom we plan an event and try to fulfill our objective through them.
Apart from this one should also keep in mind the 5 C's of managing an event(it's not exhaustive but inclusive of major aspects)-
1. Concept(in its initial form)- Will Smith once said, "There is no need of plan B, as it would distract you from plan A." If the original concept and idea is excruciatingly correct, then the favorable outcome is almost certain. Putting things on paper and drafting and polishing the concept at the initial stage will reap fruits at a later stage.
2. Costing- This is the stage, where the target audience will be kept in mind and the invitees will be chosen. The rough estimate of all the expenditures will be explored. Cost-cutting may pose problems in times of unforeseen circumstances, but losing on the quality would be like worsening the matters.
3. Canvassing- The concept is in place, the costing has been done, but the message (event) is to be brought closer to the target audience. They need to be made aware of the message and therefore, the canvassing for the event takes place.
4. Conceptualization- Now the need is to interpret in a conceptualized manner. The concept is further elaborated and the whole program is re-polished for alleviation of loop-holes.
5. Customization- Everything is customized to suit the target audience and disseminate the message effectively.
So, this was a step towards learning about event management. The annual fest of Vivekananda Institute of Professional Studies, 'SPANDAN' is coming..and this was a peek-a-boo of the making of the mega-event of 2013!
